The Future of email marketing – 2018 edition

How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers' Mind-Box?! Come and step into the future of email marketing with our 7th annual review of email marketing trends and predictions.

Categories: email marketing trends|

The very embarrassing #fail I made with MY OWN newsletter

I made a Big mistake. What happened? Well read on... as I redeem myself and the result is a pretty cool mix of my confession, Awesome Value overload and email re-engagement tactics.

Categories: email marketing best practice|

Tease Marketing, Intensity and your email marketing

Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?

Categories: Email marketing strategy, research|

Customer Lifetime Value Calculation for Email Marketing

“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?

Categories: email optimization|Tags: |

The Ultimate Marketing Automation statistics overview

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.

Feel free to share some stats […]

Categories: email marketing trends, research|Tags: , |

Has email marketing engagement arrived with open reach?

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. […]

Categories: Email marketing strategy, email optimization|Tags: |

Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

Categories: email marketing, email marketing best practice|Tags: |

Getting Smart With Email Marketing Segmentation

Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?

Categories: email marketing, email marketing best practice|Tags: |

Effective Automation and Email tactics to increase webinar attendance

You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.

Categories: email marketing best practice|

How to lift email marketing conversion step-by-step

When a well-crafted email arrives in your inbox, it grabs your attention. Almost without effort, you seem to be sucked in, and can't resist taking the next step. How does this work? And how can we use it to boost conversions?

Categories: Email marketing strategy, email optimization|
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