Getting Smart With Email Marketing Segmentation

Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?

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The Future of email marketing – 2017 edition

Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. See what industry thinkers today, have to say about email marketing tomorrow. And what you should be looking at to evolve your email marketing tactics...

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How to lift email marketing conversion step-by-step

When a well-crafted email arrives in your inbox, it grabs your attention. Almost without effort, you seem to be sucked in, and can't resist taking the next step. How does this work? And how can we use it to boost conversions?

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Effective Automation and Email tactics to increase webinar attendance

You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.

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Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

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Has email marketing engagement arrived with open reach?

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. […]

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Customer Lifetime Value Calculation for Email Marketing

“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?

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Tease Marketing, Intensity and your email marketing

Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?

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The Ultimate Marketing Automation statistics overview

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.

Feel free to share some stats […]

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Email subject line pattern inspiration

What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.

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